THE KING

He is the greatest footballer of all time. A magician, a hero to countless fans, and a global icon. He's the No. 1 Number 10. And Pelé is the inspiration for our brand.

Pelé used his talents to forge an unforgettable career. And the superstar has never forgotten where he began: on the streets, as a Pelada player. As a nine-year-old who promised his father, "Someday I'll win the World Cup for you."

Three World Cup titles later, he certainly made good on that promise. Named FIFA Player of the Century and IOC Athlete of the Century, no other footballer has matched him. His phenomenal record of 1,283 goals says it all.

But the bare facts don't tell the whole story. Pelé played for joy and gave joy to the game. His smile, his tricks and the delight he displayed while in action provided a wealth of images no one can forget.

As Pelé himself remembers, "One of the best photographs anyone ever took of me is doing the bicycle kick. I feel a strong connection to this move. It's somehow a very Brazilian move. I'm proud of it."

It's just one of many inspirational evocative details from Pelé's story, a story that still has many chapters to be written. Now, he shares his passionate love for Futebol Bonito with the next generation, from street footballers to professionals and fans across the globe.

At Pelé Sports we are honoured that "O Rei" inspires our brand. We share his sporting vision, philosophy and ideals. In Our Pelada, Performance and Pelé Story ranges together we are carrying out the spirit of Futebol Bonito - beautiful football.